Microblog: Sony PXW FX9

Microblog: Sony PXW FX9

The film industry workhorse FS7ii has been given a major overhaul by the boffins at Sony, introducing the new mainstay for cookie-cutter production needs: the FX9.

Secure Filming in Puerto Rico

Secure Filming in Puerto Rico

Latin America and the Caribbean has a rich, diverse and mysterious history reaching back thousands of years. It is the source of a myriad of legends and tales and provides great intrigue for audiences and historians alike. Filmmakers have long sought to capture the essence of this land in their projects but a range of problems with infrastructure, movement, health and security are known to put a stop to many best-laid-plans for production.

Carbon Neutral Production Services - Puerto Rico

Carbon Neutral Production Services - Puerto Rico

It is the duty of private industry to lead the charge in establishing a carbon neutral footprint in all of their endeavors. Careful planning and implementation of existing technologies can allow forward thinking companies to effectively deliver an environmentally-friendly service in all of its channels.

Your New Guide To Filming In Puerto Rico

Your New Guide To Filming In Puerto Rico

Puerto Rico is one of the most important and exciting filming destinations in the world. The island has hundreds of key members of crew, cutting edge equipment, and a film-friendly government and film office with generous tax incentives. The island has played in many feature films as herself and doubled for global destinations in a contemporary and historic setting.

Microblog - Godox AD600 Pro

Microblog - Godox AD600 Pro

Controlling light is the key to good photography. Sure, we can up the resolution, expand the sensor and enrich the dynamic range of an image but the smart and thoughtful use of light is where the true magic happens. When shooting stills, especially t

Microblog: Canon 5d Mark IV

Microblog: Canon 5d Mark IV

In a technologial ecosystem that is always outdoing itself, the Canon 5d Mark IV is the definition of “workhorse”. This high-end full-frame DSLR camera has been utilized on countess productions of almost every type. The camera combines high level specification with user friendly form factor and Canon’s proprietary color science and easy-to-u

5 Reasons To Film in Puerto Rico

5 Reasons To Film in Puerto Rico

Puerto Rico is known for its idyllic beaches, historic cities and dense, verdant rainforests. As a film making destination it is highly sought after thanks to its climate, location and natural and man-made assets. Let’s look at 5 reasons you should be shooting your next project in Puerto Rico:

Climate

Puerto Rico is a tropical filming destination with an average temperature around 80˚F (27˚C) year round; typically dry in lowland and humid in rainforest areas. The predictable nature of weather patterns makes planning and preproduction a little easier and allows for reliable scheduling around potential weather disparities. Once a huge rainforest, Puerto Rico now has a number of economic and residential centers, including capital San Juan to the north and historic capital Ponce to the south. In the rainforest areas of El Yunque and smaller forests further west, typical moderate showers occur regularly to keep the lush vegetation well fed and flowers blooming in a range of powerful colors.

Incentives

While most states offer some form of tax incentives, Puerto Rico's Act 27 enables a wide array of economic incentives that help reduce film and media production expenses, including a 40% tax credit on all payments to resident companies and individuals. Coupled with 20% incentive for non-resident entities, qualifying productions can mitigate part of their cost with some of the most attractive film tax incentives in the world today.

Location

Aside from the local topography of stunning beaches, rainforests, historic architecture and naturally occurring caves and rock formations, Puerto Rico is also situated a short flight from mainland USA. As part of the United States no passport is needed for US citizens traveling to work, no currency exchange and no cross-border hassle. Transporting equipment is possible on all commercial airlines, however we are endowed with a wide range of high quality broadcast standard production equipment on the island.

Contrast

Few films take place in a single location or setting, and producers are responsible for deciding the optimal strategy for capturing all required content in the most sensible and economically-minded way. The island of Puerto Rico is a land of stark contrast: from ancient rainforests with tropical plants and animals, waterways and valleys, beaches and deserts to towering modern high rise buildings, historic colonial-era towns and angular cityscapes. Contained within a 100x35 mile island and supplemented by some of the worlds most beautiful beaches in Culebra and Vieques, as well as main island beach-centric areas such as Rincon, Luquillo and Mayaguez. Puerto Rico has hosted countless films, fashion shoots, TV shows and documentaries.

Expertise

It takes a village of people to bring an idea to life and when it comes to film production these people must be highly trained and dedicated individuals that are qualified and able to execute on direction time and again. At any one time Puerto Rico has upwards of three full feature productions worth of professionals in every distinction from hair & makeup through key grip and cinematography. Supported by the ICG 600 out of New York and IATSE 494, Puerto Rico has Hollywood-tier, locally based crew bringing their expertise to each vital, moving part of a full production.

We aim to reduce the work flow of creatives when filming in Puerto Rico, freeing them to concentrate of the creative elements of their respective projects and leave the logistics to us. CereProds has a wide range of experience across different media channels in providing production services at every stage of development and production. Contact us today to discuss your next project.

Puerto Rico Location Filming in the Age of COVID

Puerto Rico Location Filming in the Age of COVID

It has never been more important to have responsible production management, in particular when stateside and international talent and creatives travel to Puerto Rico for filming and production.

Let’s take a look at local Puerto Rican COVID-19 responses from an industry-specific perspective.

Level Up Your Streaming Capability

Level Up Your Streaming Capability

Zoom is the new king of the workplace, provider of high-speed, clear images and audio communications to enable businesses, educational centers and a myriad of other users to continue to provide services during the global pandemic. The standard user interface looks…

CereProds Wins Corporate Vision Magazine Award

CereProds Wins Corporate Vision Magazine Award

Corporate Vision is an internationally recognized business publication that looks at businesses from across many sectors globally. To have even been in contention for this prize is a great achievement, and so our wholehearted thanks and gratitude to all who voted and helped arrange the ceremony.

Hero Shots: Commercial Production in a Post COVID-19 World

Hero Shots: Commercial Production in a Post COVID-19 World

While the world waits to see when some version of normal life can continue virtually every industry has been hit where it hurts. Even with best-case-scenario projections it could be weeks if not months until we see businesses resume operations, but as one door closes, another one opens.

10 Ways Your Viral Video Will Go Pandemic

10 Ways Your Viral Video Will Go Pandemic

The video playing field has not just evolved over the years, it has mutated into an unfathomably large and powerful beast. If it were a movie it would stand by Gojira and Monster-Zero on some Mexican volcano, but thankfully we are yet to realize this end. Around the turn of the (21st) century who could have predicted that video would become such an integral part of daily lif..

Angie Rose - Infatuation Music Video

Angie Rose - Infatuation Music Video

We love short form productions. True, there is great prestige in creating long-form stories that engage audiences but the thrill of producing those short form pieces- corporate videos, commercials and music videos is, well, tantamount to infatuation…

Ethics and Responsible Film Making in Puerto Rico

Ethics and Responsible Film Making in Puerto Rico

One of the greatest assets of the Puerto Rican film production industry is the islands generous system of tax credits. Qualifying productions can receive 40% of a film projects local spend back in the form of transferable tax credits

Filming in Puerto Rico

Filming in Puerto Rico

Puerto Rico offers huge benefits to producers. With versatile locations, industry standard crews and economic incentives, it is no wonder that the island is top of most producers’ favorite shooting destinations. Couple a stellar film production industry with idyllic locales and you’ll be wondering how you could ever film anywhere else.

Make Video Your Best Friend in Marketing

Make Video Your Best Friend in Marketing

Video is far and away the most persuasive sales tool in any brands’ arsenal. Gone are the days of slow-loading, heavily pixelated videos- todays brands shoot in 4k, with full motion control, cinema grade lenses, 3D graphics, color grading, carefully structured scripts, storyboards and positioning to keep production values at the highest level and ensure the best…

Supermodel Roots - Joan Smalls | Vogue

Supermodel Roots - Joan Smalls | Vogue

When British Vogue wanted to shoot a brand new series focusing on the roots of the worlds most iconic supermodels, they chose CereProds to get the ball rolling in Puerto Rico with Joan Smalls, on Forbes current ranking 8th highest paid model in the world. Find out more>>

Your Guide to Filming in Puerto Rico

Your Guide to Filming in Puerto Rico

It has played for countless locations around the world and continues to attract producers with its blend of contemporary and historic architecture and naturally occurring features, but Puerto Rico is not just loved because of its environmental factors. With starting rates at 40%, PR offers the most competitive tax credits available in the United States, thanks to its commitment to driving investment and trade with the mainland and beyond.