Viewing entries tagged
film production

Behind the Scenes: Why We're Building Our Own Production OS

Behind the Scenes: Why We're Building Our Own Production OS

We've been chasing sunrises and wrapping late-night shoots in Puerto Rico for over a decade now. From run-and-gun commercials on the beach in Rincón to multi-unit documentaries across the island and mainland gigs, one thing has stayed constant: the daily grind of tools that don't quite talk to each other.

You know the drill.

- Script breakdown in one app.

- Budget buried in a desktop program (or worse, Excel hell).

- Call sheets emailed at 2 a.m. because the last version got lost in the thread, and you have to drive to the office because the previous version was saved on the desktop.

- Releases signed on paper, scanned, then misplaced.

- Petty cash envelopes that somehow multiply.

- And don't get me started on juggling state tax incentives when a shoot jumps from Puerto Rico (40% resident magic) to Georgia or New York.

We've lived it. We've cursed it. We've wasted hours (and money) fixing it on every job.

A couple years back, we decided enough was enough. Instead of patching together another stack of subscriptions, we started building something better—something that actually fits how producers really work.

That's where Inteprods LLC comes in. Founded by the same team here at CereProds, Inteprods is our software sister company focused on solving these exact headaches. The result? Clarice — a single, cloud-based Production Intelligence Platform designed from the trenches of real shoots.

Clarice isn't some generic SaaS dream. It's born from our own chaos:

- Bilingual call sheets (EN/ES/Both) that auto-pull weather, sunrise, and crew calls.

- Budgets with deep Puerto Rico tax-credit logic (and flexible templates for every US state/territory).

- Digital releases, deal memos, and petty cash envelopes with receipt uploads—all with proper workflows and signatures.

- Script breakdowns that flow straight into scheduling and inventory tracking.

- One dashboard for everything, so no more "Where's the latest file?"

We're not just talking about it—we're running our current projects on Clarice every day. It's already saving our line producers sanity and cutting admin time we used to lose to version control nightmares.

Over the next few weeks, we'll share more here in the Diary: real examples from our shoots, quick wins we've seen, and how Clarice handles the stuff other tools drop the ball on.

If you're a producer tired of the multi-tool madness, keep an eye out. Clarice is getting ready to open up, and we'll have early access for friends of CereProds.

In the meantime, hit reply or DM us if you want to chat about your biggest production pain points—we're always down to commiserate (and maybe solve a few).

Let's make the next shoot smoother.

The Indie Golden Age vs. Today’s Digital Wild West: A Filmmaker’s Take

The Indie Golden Age vs. Today’s Digital Wild West: A Filmmaker’s Take

The 1990s were my cinematic north star—indie films like Pulp Fiction, The Blair Witch Project, and Clerks weren’t just movies; they were a revolution. Low budgets, big ideas, and a shot at the big screen felt within reach. Now, in 2025, running Cereprods from Puerto Rico, I see a different beast: a sprawling, digital indie world that’s both thrilling and maddening. So, how did we get from that golden age to this platform-driven chaos? Let’s dig in

Location Guide: Old San Juan, Puerto Rico

Location Guide: Old San Juan, Puerto Rico

Nestled on the northern coast of Puerto Rico, Old San Juan is a vibrant tapestry of history, culture, and natural beauty. As one of the oldest European-founded settlements in the Americas, this colorful colonial district offers much more than just a glimpse into the past—it’s a living, breathing destination that seamlessly blends architectural marvels, strategic fortifications, and modern appeal. For travelers, photographers, filmmakers, and anyone with an eye for the extraordinary, Old San Juan is a…

Puerto Rico Location Filming in the Age of COVID

Puerto Rico Location Filming in the Age of COVID

It has never been more important to have responsible production management, in particular when stateside and international talent and creatives travel to Puerto Rico for filming and production.

Let’s take a look at local Puerto Rican COVID-19 responses from an industry-specific perspective.

Supermodel Roots - Joan Smalls | Vogue

Supermodel Roots - Joan Smalls | Vogue

When British Vogue wanted to shoot a brand new series focusing on the roots of the worlds most iconic supermodels, they chose CereProds to get the ball rolling in Puerto Rico with Joan Smalls, on Forbes current ranking 8th highest paid model in the world. Find out more>>

Film Production Tax Incentives: Puerto Rico

Film Production Tax Incentives: Puerto Rico

Recent changes to the law pertaining film tax credits in Puerto Rico have provided great benefits for commercial producers in particular, with the threshold for qualification being reduced to $50,000. At base level returns start at 40% on local spend. The film incentive opportunities in Puerto Rico even...

Winds of Change, Puerto Rico: The Forgotten Colony

Winds of Change, Puerto Rico: The Forgotten Colony

The winds of Hurricane Maria left a wound across the island of Puerto Rico, not just in its physical impact but by accelerating the need for conclusion and swift resolution as pertains her economic woes.

Ops Facilities for Non-Fixed Business Locations

Ops Facilities for Non-Fixed Business Locations

In the wake of Hurricane Maria one thing that has been in short supply on the island is hotel rooms and temporary accommodation. With over 32,000 relief workers staying in Puerto Rico the hotel industry has been...