The acquisition of RED Cinema by Nikon marks a significant shift in the world of cinematography, with potential implications for filmmakers worldwide. Nikon's recent press release unveils their strategic acquisition, indicating a bold move into the premium cine camera systems market. This acquisition brings together the expertise of Nikon's imaging technology and RED Cinema's acclaimed lineup of cine cameras, potentially shaping the future of cinematic imagery…
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Video is far and away the most persuasive sales tool in any brands’ arsenal. Gone are the days of slow-loading, heavily pixelated videos- todays brands shoot in 4k, with full motion control, cinema grade lenses, 3D graphics, color grading, carefully structured scripts, storyboards and positioning to keep production values at the highest level and ensure the best…